Three student teams recently took top honors during the first BYU Marketing Case Competition, sponsored by FamilySearch. Now, FamilySearch will incorporate ideas from the students’ campaigns into its ...

Officials announced early last month they are beginning the process of a brand refresh to ensure marketing and communication ...

“Micro-Influencer Marketing: The Impact of Teen Viewers’ Skepticism on Brand Attitudes and Purchase Intentions” was published ...

Fulfilling the obligations of this process was a cross-campus effort and our campus community did a stellar job. A special thank you to the community members who were able to come to campus and ...