These days, watch straps have a subculture of their own, and the list of options has exploded. There are dozens — if not hundreds — of guys making custom leather straps these days, and a few doing ...

Can you blame a man for leaving behind his 1,000-meter water-resistant dive chronograph when it’s blinged out with a faux-crocodile strap or an over-polished bracelet? A rugged sports watch needs a ...

And yet, smartwatches offer functionality that traditional watches can't. The Unique strap sports a limited feature set compared to other smart bands: it has no second screen, and despite this ...

The Watch Strap Co. offers a wide variety of Apple Watch bands that are more affordable than Apple's as well as more unique. We picked up a few to try for ourselves. Each WsC band that we got ...

Horus Watch Straps is a premium luxury watch straps company that ... Horus' success is attributed to its material engineering and prototyping capabilities in developing new and unique straps. Their ...

Their product, called the Unique, is essentially a smartwatch hidden inside your watch band. This way you can strap on your Panerai or RGM and rock out while your band buzzes, not your watch.

Evans Hankey, VP of Industrial Design: From the very beginning of Apple Watch, bands have posed a unique and fascinating design challenge. Our goal has always been to create something that is ...