Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Unilever has been on a soul-searching mission for over a year as it streamlines its business to focus on its power brands, slashes jobs, and spins off units. To trim the fat further, the London ...

Unilever increased its brand and marketing investment by 180 basis points to 15.1% of turnover – an increase of nearly €700m (£589m) – during the first half of 2024. “Our focus has been and remains on ...