Agencies have long functioned as an intermediary between creators and advertisers. But they may start to get squeezed out, as ...

How do you transform marketing from a cost center to a growth driver at one of the world’s largest consumer goods companies?

Read is embracing AI potential while relying on WPP’s core strength—creativity, which will be more important than ever.

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Famed for its eclectic mix of music acts, film showcases, A-list appearances, and industry networking, SXSW makes its way ...

Progressing internal talent helps hedge against new CEO failure, but it all hinges on integrating leadership development and succession planning. Ric Roi explains why and shares four strategic steps ...

Unilever on Thursday said the conglomerate has no intention of selling Ben & Jerry’s — despite a bid by the founders of the popular ice cream brand to buy back the company. Starting July 1 ...

Last month, Ben & Jerry’s accused Unilever in Manhattan federal court of axing its CEO Dave Stever over the brand’s social activism. The corporation denied the allegations, saying it had ...

Clara covers consumer and retail trends. Wild Cosmetics, a UK plastic-free cosmetics brand founded less than six years ago, has been acquired by Unilever for an undisclosed sum. Reports indicate ...

Unilever has confirmed its acquisition of British refillable deodorant brand wild, reigniting debate about whether buy-outs are good news for sustainable challenger brands. The Anglo-Dutch FMCG giant ...