Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Following its reported loss for 2024 on 14 February, Dentsu unveiled a new “Mid-term management plan” to help the business ...

Unilever Sri Lanka has launched a new Rs. 3.8 billion Malted Beverage Plant at the Lanka Industrial Estate Limited (LINDEL) zone in Sapugaskanda, aiming to localise the production of its malted food ...

A new spot sees the Unilever brand experiment beyond purpose-driven marketing and will extend to social platforms like YouTube and Instagram.

Compliant has experienced significant growth doubling clients and revenue in the last year, increasing brand website audits by 50%, and a 250% increase in data compliance impressions measured. Its ...

A new offering from Klaviyo is billed as the only customer relationship management platform built for consumer brands, not ...

Tuco Kids has roped in Chanakya Gupta as Co-founder. Chanakya Gupta has over 23 years of experience in consumer businesses, ...

Twitter’s revenue has risen despite expectations. The Drum editor Gordon Young explores the unusual turnaround at Musk’s ...

Dove, in its first dive into comedy, debuted the satirical ad during Sunday night's well-watched broadcast of Saturday Night ...

Sri Lanka’s largest Brand Communications Company retained its position as ‘Effie Agency of the Year’ for 2024 for the second ...

Wearmouth says she's over the moon joining Mars United Commerce. Admits she was confused with lack of Milky Ways in the ...