While surveys provide valuable insights, only a small percentage of customers typically participate, limiting the scope of ...

it is imperative that gas utilities stay up-to-date regarding their customers’ needs and expectations as well as industry trends. Utilities that understand their customers’ attitudes, behaviors, and ...

Water utility companies need to stay up to date regarding their customers’ needs and expectations. Utilities that understand their attitudes, behaviors and preferences are better able to target ...

Artificial intelligence (AI) can be leveraged by hospitality companies to meet or even exceed customers' expectations, ...

Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, that ultimately creates or destroys that company’s brand value. Yet few companies ...