Save 75% on this Ulta flash deal! Score Jennifer Aniston’s Lolavie Detangler, Bella Hadid’s Orebella Perfume, Ashley Graham’s ...

Ilia Super Serum Skin Tint fuses our three main loves: skincare, makeup, and sun protection. We adore products with magical, ...

Ulta Beauty is getting a much-needed addition to its shelves this Black History Month. On February 4, fine fragrance brand ...

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The LVMH Moët Hennessy Louis Vuitton-owned makeup and skin care brand is debuting another mascara, this one focused on volume. Called BadGal Bounce, the product retails for $29 and will debut in the ...

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When Dianna Ruth, cofounder and head of product development at Milk Makeup was creating the brand’s Cooling Water Jelly Tints, it was her self-imposed mandate to create something never-before-seen.

With so many loyalty programs available, it can be challenging to determine which ones truly add value. That's why Newsweek ...

Everyday Essentials Makeup Brush & Sponge Set Everyday Essentials Makeup Brush & Sponge Set $19.99 at Ulta They’ll want all ...

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With a background in nursing and a passion for clean beauty, Octavia Morgan is redefining the fragrance industry—one ...

(KRON) – The Gilroy Police Department is looking for a suspect they believe shoplifted almost $2,400 worth of perfume from a retail store. The theft occurred on Jan. 31 at an Ulta Beauty.