Promising buildable length and volume, the actress' mascara of choice turns out to be a favourite of our beauty team too ...

While Stewart used several Merit products in a sponsored “under-five-minute” makeup routine video earlier this year, it seems ...

In an exclusive E! interview, Emily in Paris star Ashley Park shares must-haves to reinvigorate damaged hair, treat pimple ...

What was once an entry point into makeup has taken center stage in the cosmetics aisle and even become a coveted accessory.

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Beavercreek Police are searching for two women accused of stealing almost $6,000 in merchandise from Ulta Beauty, according to a social media post. The incident happened on March 25 at The Greene.

THE WHAT? Beyonce Knowles-Carter’s Cecred brand has cut the ribbon on its partnership with Ulta Beauty. The hair care line will be available in 1400 stores across the US and online, and is said to be ...

Dana Schulz is an experienced editor, writer, and content strategist who is just as likely to be crunching the ...