For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

If you know where to look, the non-Lexus Toyota lineup can provide a fairly amazing luxury experience in its upper trims.

American Airlines is upgrading some of its premium in-flight seats, and travelers flying out of Philadelphia International Airport will be among the first to experience them. The upgraded seats, ...

PORTLAND, Ore. (KATU) — The Portland Pickles baseball team has filed a lawsuit against Disney for trademark infringement, claiming a team logo featured in a new Pixar TV series is hitting too ...

Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

With this update, Capture One wanted to improve efficiency, allowing you to do more in the app. While the software already offered a healthy list of editing tools, most retouching needed to happen ...

Essentially an updated version of the Carens MPV currently on sale, the Clavis suffix is meant to denote a more premium positioning. Compared to the MPV it is based on, the Carens Clavis sports ...

The University of Texas at San Antonio — currently branded as UTSA — wants to drop its signature bright blue-and-orange sans-serif logo for a more nuanced one that identifies it as UT San ...

A retired NASA flight surgeon said he saw footage of a 20-foot-wide flying saucer emblazoned with the US Air Force logo performing deft maneuvers in a military hangar more than 30 years ago ...

In regards to a possible logo design, Moore stated that this component was also straightforward. "Without trying to be coy about it, a bear is a bear," Moore said. "The logo will be a bear - that ...

All eyes are on Vatican City as the Roman Catholic Church began the secretive voting process — called the conclave — on May 7 to elect a new pope. The selection process for a new pontiff comes ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...