Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

Dale Earnhardt Jr. once co-wrote a book titled "Driver #8," but another famous No. 8 — Baltimore Ravens quarterback Lamar Jackson — challenged Earnhardt’s race team’s ability to trademark ...

Dale Earnhardt Jr. and Lamar Jackson have found themselves in a peculiar legal battle. Dale Jr., of course, became one of the faces of NASCAR while driving the No. 8 car. Jackson has worn that ...

The sudden and unexpected trademark battle between Ravens quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr. has suddenly and unexpectedly ended. Via Jamison Hensley of ESPN.com, Earnhardt ...

When asked if he had shown the truck to Dale Earnhardt Jr., he said: "I don't know if he has seen it yet. I'm sure he has. I took it to JRM when I first got it, all of them wanted to see it.

Kelley Earnhardt has shared a clip featuring her brother Dale Earnhardt Jr.'s collaboration with Hard Rock Cafe, adding a playful caption to promote the campaign. The partnership is set to launch ...

filed a notice of opposition claim via his legal team earlier this week in an attempt to stop Dale Earnhardt Jr. and JR Motorsports from using the original No. 8 logo. Jackson, who previously ...

After qualifying third at Phoenix last month, Hocevar was going through Facebook Marketplace when he saw a black 1997 Chevrolet pickup truck decorated to match Dale Earnhardt’s GM Goodwrench No. 3 ...

Former NASCAR driver Kenny Wallace shared his take on the recent Dale Earnhardt Jr. versus Lamar Jackson dispute over the #8 trademark rights. Addressing the ongoing issue, Wallace, the former ...

On Sunday, Dale Earnhardt Jr. responded to a post on X that showed a scene from Jurassic Park with a tyrannosaurus rex pursuing the movie’s main characters in a car and said: “In my mind this ...

Jackson's notice stated that Dale Jr. intends to use a slanted font similar to the one in use on his brands, which would cause potential customers to "mistakenly believe the products [Earnhardt Jr ...