Want to know what the Mark IV Supra almost looked like? See that and more from Toyota's newly revealed CALTY archive.

Cars like the Prius and Camry could be prime candidates for this sporty treatment, but Toyota says they must have "enough engine performance" to justify the name.

Toyota is considering launching a compact pickup truck in the U.S. to compete in the market for smaller, more affordable ...

The CEO said, 'A car is not a car if its not fun.' I n early 2017, former Toyota CEO and President Akio Toyoda issued a ...

The reveal of the 2026 Toyota RAV4 included news it would employ a significant advance in vehicle software by the automaker.

The remarkable success of the Ford Maverick does not escape the attention of Toyota executives, and two of them have just rekindled the hopes of enthusiasts waiting for a smaller and more affordable ...

The all-new Toyota RAV4 plug-in hybrid represents a significant leap forward in hybrid technology, combining efficiency, ...

Toyota just turned America’s best-selling compact SUV into a plug-in playground for everyone—without making it boring. The ...

The vehicle in these images, too, looks RAV4-ish. Toyota rarely takes huge steps with core, popular models, preferring instead to take careful, evolutionary steps that result in visual continuity ...

Toyota just turned America’s best-selling compact SUV into a plug-in playground for everyone—without making it boring. The ...