Children aren’t allowed at Toy Fair — which is just as well, because my 4-year-old would be devastated if she knew I went ...

Although the holidays might seem some ways away, Toy Fair 2025 gave us an early taste of the hottest toys and games we expect to see on every child’s wishlist. The biggest brands of the toy ...

Details. Thousands of toys were showcased at the Toy Association’s Toy Fair 2025 in New York City. But which ones will kids want the most this year? We walked floor to floor, assessing the ...

Bandai Namco Toys is one of the big names each year at New York Toy Fair. This year, we got to speak with David Edmundson, Director of Marketing at Bandai Namco, where he showed us all around the ...

As a kid, playing with Transformers is like pure magic. The toys can be turned from a vehicle into a robot, provided you know the steps to take to move each part. Sometimes you might forget, or do ...

The Toy Book catches up with Hasbro CEO Chris Cocks for more insight into the company's Q1 2025 earnings and outlook.

(Maddie Miller) The doors to New York City’s Toy Fair swung open at the start of March, and for the first time, a handful of USC students got to attend as part of their toy industry class with ...

Ruth named the doll Barbie, after her daughter. The first model went on display in March 1959 at the annual Toy Fair in New York City. In Barbie’s first television ad, broadcast that same year ...