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Apple CEO Tim Cook: 'We can all perform at 90%,' but that's not enough—how to get the most out of yourself
Apple CEO Tim Cook says people perform at their best when they feel their work serves a greater purpose "beyond just being ...
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Tim Cook
Tim Cook is the CEO of Apple, having taken over the company in 2011 after Apple co-founder Steve Jobs fell ill with cancer. Prior to taking on the role of CEO, Cook, who joined Apple in 1998 ...
Apple Wanted Tim Cook to Appear as Himself in Comedy Show 'The Studio'
Apple wanted CEO Tim Cook to make a surprise cameo appearance on Apple TV+'s original comedy show "The Studio"—a request that ...
Apple CEO Tim Cook Has a Brilliant Communication Tactic to Show Confidence Despite Uncertain Times
Need to control the narrative? Learn this rhetorical tool to transition to your main point and mitigate potential negatives.