How to identify the best viral TikTok products. You may see a viral TikTok video (or many) that rave about a particular ...

Amazon is closing down its short-form video and photo feed named “Inspire,” initially launched to cater to the growing trend ...

Amazon is swiping away Inspire, its in-app, TikTok -like feature that used video content to influence consumer purchases.

While TikTok expanding its ecommerce offering Shop to new markets, Amazon is reportedly giving up on its TikTok competitor Inspire.

TikTok creates two advertising formats—one for car makers such as Mercedes-Benz and Peugeot and another for dealerships.

TikTok has pulled off in just a year what many thought was out of reach —outpacing Shein and Temu in sales growth across the ...