Joe Gibbs Racing and Tide have entered into a sponsorship agreement for the team’s No. 20 Toyota and driver Matt Kenseth for the 2017 Monster Energy NASCAR Cup Series. The partnership ...

Fortunately, that hasn’t happened with 1997 Brickyard 400 winner Ricky Rudd’s iconic Tide-liveried NASCAR hauler. It’s been in the care of Earl Brooks for more than two decades, and after ...

If you watched the riveting two-hour delay following the infamous track fire during last week’s Daytona 500, you probably remember NASCAR officials using Tide detergent during the clean-up process.