But just to sit back on his laurels and enjoy his success is something out of the question for the British singer-songwriter. He's been showing that since embarking on his "Sting 3.0" tour last year.

Mellora, Aditya Birla-backed D2C player, has also stepped in with a price band of less than `10,000 and a focus on everyday, 18-carat jewellery, challenging older legacy brands with trend-first ...