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Kerrina Thorogood, director of partnerships at Fairtrade Foundation, said: “Traditionally, companies worked on their own sustainability goals, but this fragmented approach limited impact.

Kerrina Thorogood, director of partnerships at Fairtrade Foundation, said the initiative is now expanding from cocoa into coffee and banana trials. “These pilots will test the adaptability of ...

Kerrina Thorogood, director of partnerships at Fairtrade Foundation, said: “Traditionally, companies worked on their own sustainability goals, but this fragmented approach limited impact.