Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Businesses of all sizes are discovering quickly that they can (and should) integrate text message marketing into their overall marketing strategy. According to Pew Research, 97 percent of ...

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

From its start more than 30 years ago, texting has slowly but surely become the dominant form of communication ...

Wineries seeking innovative ways to engage wine lovers and drive DTC  sales this spring now have a powerful new tool at their ...

This doesn’t mean, though, that all text programs are created equally. The winning retailers have built text strategies that ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

In October 2024, the Pennsylvania Supreme Court adopted a series of amendments to the Rules of Professional Conduct for legal services ...