Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Businesses of all sizes are discovering quickly that they can (and should) integrate text message marketing into their overall marketing strategy. According to Pew Research, 97 percent of ...

Today, the concept of personalization has blended into part of the customer experience. Using a name is barely a personalized ...

From its start more than 30 years ago, texting has slowly but surely become the dominant form of communication ...

This doesn’t mean, though, that all text programs are created equally. The winning retailers have built text strategies that ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

When companies start using text messages to talk with customers, they often run into some unexpected challenges. Even with a ...

Jack Philbin, CEO of Vibes, said mobile marketing is being transformed by Rich Communication Services and how it impacts consumer engagement.

According to IDC, with 5.1 billion smartphones running Android and iOS, RCS has the potential to reach a wide global user base.

In October 2024, the Pennsylvania Supreme Court adopted a series of amendments to the Rules of Professional Conduct for legal services ...