Traditional marketing is often transactional: When you speak to the user, you're mainly measuring clicks and optimizing ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

With marketing messages, businesses can initiate promotional messages to people who have subscribed to receive them, and keep that conversation going.” ...

Discover 12 powerful digital marketing strategies that are transforming businesses in 2025. From AI personalization to ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

He’s gone from agency boardrooms to TikTok’s trend feed. Now, Tom Skinner explains what today’s creatives need to thrive in a ...

Anti-racism and anti-discrimination messages have not been displayed in this summer's Club World Cup in the U.S..

Stay connected and efficient with 11.ai for Slack. Automate workflows, prioritize updates, and boost productivity with voice ...

The same tools that companies use to sell products can be used to encourage people to get vaccinated, get a colonoscopy or get treated for an infection.

Australia's largest betting company Tabcorp has been fined more than $4 million for breaches of Australia's spam laws.

Many accounting firms target the same types of clients that are currently on their rosters when looking to expand financial ...