The sponsorship includes brand exposure on TV and social media, as well as branding at high-profile rodeo competitions.

"You want to be a pro rider, that's what you're working towards." A new docu-series lets female bull riders take center stage ...

"Not Her First Rodeo" takes viewers inside the world of professional bull riding. According to the official synopsis, "the series follows the Elite Lady Bull Riders, five remarkable women battling ...