Mahican Gielen, who swapped her Tesla for a BYD Sealion 7 partly because of Elon Musk, loves the Chinese EV but misses a few ...

Tesla's European sales crashed 49% as Chinese competitors surge ahead. Why Elon's controversial image hurts sales.

Tech billionaire Elon Musk saw the reputations of two of his companies, Tesla Motors and SpaceX, plummet, in a new survey ...

And there’s more at play than marketing. Tesla’s shift aligns with Elon Musk’s increasingly conservative brand—an effort to win over rural truck owners who might’ve written off the ...

Tesla is the only EV brand with a net negative brand perception, according to the Electric Vehicle Intelligence Report – and much of the negative shift has happened in the last 6 months.

Elon Musk's Tesla brand continues to expand into new markets ... If you want to know more about switching to an EV, check out The Cool Down's guide here. People in the comments were excited ...

Investors pushed up Tesla's stock 5% Wednesday, though there are plenty of challenges ahead. Musk seemed to downplay the role that brand damage played in the drop in first-quarter sales on the ...

In February, Tesla topped the list of brands that lost the most resale value year over year. With Chief Executive Elon Musk playing a prominent role in the Trump administration, many Tesla drivers ...

It's more like a beer brand and a fashion brand. You park it in a driveway to say, 'Look at me. I'm a green person. I'm driving a Tesla, or look at me, I'm a real macho person, I'm driving this ...