In the long run, a good purple shampoo can save you money at the salon Alyssa Grabinski is a senior shopping writer at PEOPLE ...

Most people will probably recommend a purple shampoo, but as someone who’s bleached her hair many times in the past, purple shampoos did not deliver the icy, ultra-cool tone results I wanted.

For the last week or so, TikTok users have been participating in what they've deemed the #PurpleShampooChallenge, where people film themselves putting excessive amounts of purple shampoo in their ...

We all know about the power of a purple shampoo - it can banish brassy tones on blonde hair, revive dull locks and boost cooler, icier hues. There are some brilliant buys around (my favourite of ...

All you need is your phone, purple shampoo (Clairol Professional’s Shimmer Lights, specifically), and the odd need to feel like wasting a good ol' bottle of it on your hair. For the past few ...

Purple shampoo is a popular product for people with blonde hair (especially those with dyed blonde hair) as it neutralizes ...

The latest craze spreading online is called the 'purple shampoo challenge' and those who have tried it claim that it can completely transform your hair colour. But there's a catch - the shampoo ...