which will see the orange background for the Telstra logo replaced with a variety of colours including blue, pink and purple. Telstra would not comment on its launch or whether it would continue ...

Telstra has unveiled its new brand positioning which sees it its blue and orange logo move to multiple colours, along with a promise from the brand to speak to consumers in everyday language.

AFTER nine months and millions of dollars on a plan to attract youth to its brand, Telstra is to unveil the fruits of its labour. The key: a colour change. The big T logo is still there ...