The big box retailer announced Friday that it ... Signs in the kids’ bedding area will no longer feature suggestions for boys or girls. In the toys aisles, references to gender, including ...

For example, a Target-exclusive action figure ... marketing their toys—for example, showing both boys and girls playing with a toy on the box art or on the manufacturer’s website.

When son found out that boys weren't supposed to play with dolls, he dropped Mike in the storage box in his room ... But there were always neutral toys, too, and Target wants to make all toys ...