As the advertising landscape continues its streaming evolution, the rise of biddable inventory is changing ... Read More ...

CTV_PR, @TheLede_CA, @CTV, #ChildrenRuinEverything TORONTO (February 11, 2025) – Time flies when you’re ruining everything.

Nowhere is this more evident than in the realm of Connected TV (CTV), where measurement remains an elusive goal. Despite its growing importance, CTV measurement continues to face significant ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the ... [+] takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad ...

Today, AI is being used in CTV for a variety of machine learning applications. But in the future, AI will drive an unprecedented level of personalization. In this interview at CES 2025, LG Ad ...

Are you a print subscriber? Activate your account. By Nick Manes - 1 hour 2 min ago By Gillian Follett - 1 hour 6 min ago By Ad Age Staff - 1 hour 39 min ago By Sabrina Sanchez - 2 hours 6 min ago ...

CTV News Vancouver is your home for local, breaking news. Our newsroom and production studio is situated in the heart of downtown Vancouver at the corner of Robson and Burrard, in a Modernist ...

For over 50 years, CTV National News has been Canada's most-watched national news program, covering the stories that matter to Canadians. Watch at 4:30 & 10 p.m. ET on CTV News Channel and CTVNews ...

It found that if a provincial election were held today 41% of decided and leaning voters would cast their ballot for ... Last week, sources confirmed to CTV News that Canada is ready to impose ...