Marketing mavens from film, TV, digital, fashion and gaming gathered Thursday for Variety's Entertainment Marketing Summit, ...

Do not settle for outdated metrics. Discover the crucial PPC KPIs needed for driving sustainable and profitable business ...

Today we're announcing our eighth annual GamesBeat Visionary Awards and the team of judges we’ve selected to help pick the winners of this year’s awards.

As the company continues its C-Suite restructuring, Audacy has promoted Jenny Nelson to Chief Marketing Officer.

Adopting a more laid back online persona is a potentially rewarding, but risky strategy for capturing Gen Z's attention, says ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of ...

When done right, content isn’t just a tool for marketing; it’s a catalyst for growth.

Campaign Indonesia speaks with Mondelez International executives about the Oreo Space Dunk campaign, which launched Oreo ...

When you base decisions on facts not guesses, your campaigns become more effective. Here are 9 ways to turn your data into ...

• Look for someone with a strategic mindset. Someone who understands the role of marketing within your business, rather than ...

Managing first-party data – and, by extension, your identity strategy – has never been more critical in today’s evolving ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.