Measuring the ROI of digital marketing isn’t just about crunching numbers; it’s about uncovering what’s truly driving growth.

Here's a step-by-step guide to analyze if hypertargeting fits your marketing plan, including its benefits and platforms that ...

Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy ...

To stay on track, leaders need to help their teams prioritize high-impact projects, streamline workflows and embrace ...

Brilliant marketing strategies often look flawless in PowerPoint, but execution is where they falter. From resource ...

Grand Theft Auto 6 is the most discussed name in the gaming industry at this point. Almost everyone is looking forward to ...

To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

The use of artificial intelligence and machine learning continues to transform marketing operations, now powering 17.2% of all efforts — a 100% increase since 2022. Marketing leaders projected a 157% ...

US CMOs rethink strategy as AI influences 82% of hiring decisions, signaling a shift toward smarter, tech-driven growth SAN FRANCISCO--(BUSINESS WIRE)--10Fold, a leading business-to-business (B2B) ...

Despite competitive pressures and external risks, Unilever's robust presence in emerging markets and strategic focus on top ...

At the Pitch CMO Summit Mumbai 2025, industry leaders explored how brands are navigating influence in today's complex content ...