Pam Fields, chief executive officer of Stetson Worldwide ... women's styles beyond the famous cowboy hats. Ms. Fields is partial to fedoras and newsboy caps for herself. She likes the versatility ...

For my go at it, I opted to lean into the hat’s country-western-singer vibe. I paired my black Stetson style—Stetson pretty much rules the brimmed hat—with a denim jacket, Hawaiian shirt ...

Its customers include Stetson, Goorin Brothers ... We’ll be able to make newsboy hats, pub caps. I could do baseball caps, but it would have to be high-end leather or suede.