For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

Lakers star Luka Doncic led the NBA in jersey sales for the 2024-25 season, surpassing longtime leaders LeBron James and ...

The NBA and National Basketball Players Association today jointly announced that the Los Angeles Lakers’ Luka Dončić and the ...

On Monday, the league announced that Los Angeles Lakers guard Luka Dončić held the highest-selling jersey for the 2024-25 ...

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

Luka Doncic has been a transcendental player since he entered the NBA. He's already led a team to the Finals and made the All-NBA First Team five times. Breakin ...

Luka Doncic, a star player for the Los Angeles Lakers, has made history by becoming the first non-American player to have the ...

LeBron James or Stephen Curry constantly top the list of players with the top-selling NBA jerseys since the 2012-13 season ...