During the ad spot, a giant branding iron comes down from the heavens to bless the steak with a “Western-looking” branding iron. Consider it the seal of approval for the cut of meat.

They’re looking for authenticity. You have to sell the sizzle and the steak. Amodeo’s new book Beyond the Sizzle: The Next Evolution of Branding is a primer for CEOs and business leaders who ...

Plenty of reasons to visit (or revisit) the Branding Iron Cafe at the Shasta Livestock Auction Yard in north Cottonwood — hearty breakfasts, the tri-tip and Cowboy sandwich at lunch, the smoked ...