The statement of purpose for your small business defines your company's core goals and purpose. According to Web Marketing Today, an Internet marketing website, the statement also forms the basis ...

Statements of purpose are simple, almost slogan-like. In fact, your slogan should be a simplified version of your statement of purpose that conveys the same idea in a way that’s current, easy remember ...

At its core, your business mission is a statement of purpose that guides your activities. It is a summary of what you do. The mission provides the guiding direction for developing strategy, ...

Without purpose, life tends to fall flat. This universal truth extends to companies as well. Almost all literature focused on corporate improvement covers the importance of knowing your business ...

In some business plans, the statement of purpose is included with the introduction or the description of the business, but this can make the statement less clear to the reader.

Creating a mission statement that explains the purpose of your business allows you to shape that perception and provide an almost instant connection.

Having a well-crafted purpose statement really matters. Not only does it represent the organization’s aspirations, it also sends signals to employees about what the company stands for. It is the ...