If you explored the intricate threads of a bride’s wedding sarees, you would uncover moments, memories, rituals, and dreams intertwined with the silk. For centuries, this iconic six-yard fabric has ...

From adding extra fabric beneath the saree to ironing it fresh every time before draping, here are a few saree hacks for perfect draping. We know how a perfect drape can transform our traditional ...

It was a historic moment as it was her eighth consecutive budget. On Saturday, Sitharam walked out wearing a beautiful off-white saree that quickly caught the eyes of fashion aficionados and art ...

An internal investigation by the broadcaster examined eight complaints involving Brand when he was a radio presenter. By Reggie Ugwu An investigation by the BBC of allegations against the comedian ...

A young entrepreneur, Swati, left a lasting impression on the latest episode of Shark Tank India with her saree brand Aseem by Aseem Shakti. Her unique selling point—sarees that can be draped in ...

It all began with a young entrepreneur named Swati making a pitch about her saree brand Aseem by Aseem Shakti in the latest episode of Shark Tank India 4. Swati's brand's USP is that their saree can ...

A young entrepreneur named Swati pitched her saree brand Aseem by Aseem Shakti on the latest episode of Shark Tank India. The biggest differentiator for Swati’s sarees is that they can be draped in 15 ...

It all started when a pitcher named Aseem Shakti introduced sharks to her saree brand which can be draped in just 15 seconds, without anybody’s help. While Vineeta Singh called it a “game-changer", ...

Swati Singh's innovative ready-to-wear saree brand, Aseem Shakti, impresses the Sharks on Shark Tank India with its unique approach and empowering story. Despite some reservations about clarity ...

A woman entrepreneur came up with an innovative saree that can be worn in ‘15 seconds’. The traditional outfit also fulfils the need of contemporary living, having a pocket attached to it.