With his new solar roof, Elon Musk is trying to take the emerging solar energy industry in a direction that has stymied most who have tried it before. It's a high-stakes gamble, and SolarCity's ...

Solar Roof unveiling from Tesla indicates a deeply flawed product and shows that the neither SolarCity nor Tesla have any idea how to create a viable product for this market. If the merger goes ...

(TNS) -- SolarCity won’t just be making solar panels when its Buffalo factory opens next year. The solar installer plans to launch a new roofing product that will be integrated with solar panels.

This is the first jointly branded product with Tesla and SolarCity. Unlike a traditional roof-mounted solar panel array, which is bolted on top of an existing roofing system (such as composite ...

During the call, Musk announced that SolarCity will unveil a “solar roof” as opposed to “solar modules on a roof”. While Musk didn’t elaborate on the product itself, he made it clear ...

It’s very likely that a solar roof option would be more expensive than a traditional one – probably by a wide margin. But SolarCity will also probably market in the cost of power production ...

Tesla and SolarCity's new solar roof product could potentially be game changing for rooftop solar. Despite the hype surrounding the solar roof, success on the sales front is still far from guaranteed.

Forget solar panels retrofitted on top of your roof: SolarCity is working on an ambitious plan to actually tile your home itself with solar panels. The Elon Musk backed energy startup – which ...

SolarCity’s CEO, Lyndon Rive, said this week that the company should “definitely increase forecasts” for next year because of the upcoming new products that the company will unveil in a ...

He said SolarCity panels could be priced at, or even slightly below, that of a regular roof, "and the electricity is just a bonus." Traditional solar panels stand out significantly visually on ...

When Dow launched its solar shingles in 2009, it thought it would turn into a $1 billion business within five years. Instead, it pulled the plug on the venture in June. About a do ...