We're proud to announce a brand new soft plastic, the EYE DROPS! Great for tipping or using as is - get ready for some ...

So, the durability of this lure, in particular, allows you to catch more bass on a singular bait compared to traditional soft plastic materials. The Zoom Ole Monster has been imitated but never ...

Big fish smashing a topwater lure is the most exciting sensation in fishing, and there's no better time to experience it than ...

Rapala’s handmade lure became so popular that he had his ... But the early version of the modern plastic Spook we all know and love today didn’t come along until the 1950s.

The goal is to offer a unique presentation, giving your lure action that will cause a bass to strike without a second thought. Whether you’re picking a hardbody jerkbait, or going with a soft-plastic ...

For the time it takes to cast, present and retrieve a soft plastic lure, you can make five casts with a topwater lure. Sometimes strikes are random, but fish often show a tendency to strike a ...