Staples is reviving its iconic Easy Button used in many advertising campaigns in the 2000s. The office supply retailer based ...

Open to businesses of all sizes and sectors, the awards span 17 categories, including Best in Content Creation, Best Website ...

Dr. Sanjeev Varshney is a Professor in the area of Marketing at XLRI – Xavier School of Management. He holds an MBA from ...

Brand ambassador and referral programs are everywhere, aiming to drive engagement and sales through influencers and loyal ...

USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products ...

QYOU Media Accelerates its Strategic Shift towards a Creator Economy and Social Media Marketing-Focused Business Model MUMBAI, India and TORONTO, May 28, 2025 ...

CBS News California's Julie Watts and her daughter's fifth-grade class go undercover shopping and head to the State Capitol ...

In many ways, the internet has leveled the playing field for small business owners everywhere. Online businesses are ...

Fast Company spoke with four students about the challenging internship application process—and what they plan to do this ...

CIAR's new campaign uses TikTok, YouTube, and CTV to recruit Gen Z into union trades with testimonials and search ads.

In today’s digital landscape, trust is one of the most valuable assets a business can possess. Digital marketing harnesses ...