"We built a new brand system that elevates Amazon's most iconic assets: a warmer smile, a modernized logo, a flexible new typeface, a unified color palette, and a global architecture designed to ...

Like Amazon's smile, this one is also subtle, which I like, because it might feel over the top to have a grinning logo represent a mental health charity. NABS' new brand puts it front and centre ...

It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

When How&How was commissioned to rebrand e-commerce platform Big Cartel, one thing was made crystal clear – the logo had to ...

Mid-2025 review ✓ Fratello shares our top five watches from small independent brands so far this year ✓ Behrens, Anoma, ...

Professor and author Dr. Eric Darnell Pritchard shares details behind the road to penning a biography book on the iconic ...

Lee Dorsey, president and COO, Doe-Anderson “Find mentors who challenge you, not just cheer for you. Treat feedback like fuel ...

Thirty years ago, the first Mac clones rolled off an assembly line in Austin, Texas. If you’re not of a certain age, you ...

When Aaron Badalato, his wife, Anne, and their young daughter left Denver in search of a slower-paced lifestyle, they didn’t ...

In design news, a pair of major brands unveiled subtle rebrands to ... Meanwhile, Amazon simplified its distinct smile logo in the first update for 20 years. Bahrain national pavilion won a ...