It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

Brands tell stories ... Amazon may be the most famous logo with a smile on it. • Dannon/Danone gave its health-focused foods a logo boost to help people smile. • Kraft Mac & Cheese took ...

"We built a new brand system that elevates Amazon's most iconic assets: a warmer smile, a modernized logo, a flexible new typeface, a unified color palette, and a global architecture designed to ...

Like Amazon's smile, this one is also subtle, which I like, because it might feel over the top to have a grinning logo represent a mental health charity. NABS' new brand puts it front and centre ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Following low-key logo updates from Google and Amazon, we've rounded up five recent rebrands that were barely noticeable.

Launched on January 21, the "Black Men Smile" collection is now a focal point of Target's Black History Month offerings until the second week of March 2024. Launched on January 21, the “Black ...

Pepsi, the cola brand that has been at "war" with its main market rival for decades and has since come to poke fun at its place in popular culture ("Is Pepsi OK?"), is giving its logo another ...

an updated logo, a new noodle smile and a refresh of the blue box. “The iconic blue box now features just a single-color hue of blue and amplifies the brand’s most recognizable asset — the ...