New Balance isn’t just for dads. The brand has fully shed its "dad shoe" reputation, trading in normcore jokes for fashion ...

Being boring is now beautiful. In fact, it’s downright trendy. The newest fashion craze sweeping the hipster nation is a rewind of the early 1990s, when stonewashed jeans, big white sneakers ...

Normcore emerged as a counter-response ... who turned their straightforward style into a signature look. It's about consciously choosing "anti-fashion": the well-worn comfort of stonewashed ...

Normcore — the minimalist, “average person” style first coined a decade ago — has quietly staged a comeback in early 2025, fuelled by an unlikely alliance of TikTok fatigue, fashion ...

Fellahs! I have a surprise announcement: You are now, at this particular moment in history, whether you like it or not, at the very apex of style. You are normcore. Normcore is gray sweatpants ...

I’m not sure. Because normcore, for Boston, might as well be called “the norm.” Not to say the city is devoid of style enthusiasts, but fashion deemed “blah” often finds its natural ...

"Normcore" rejects extravagant ... The laid back, versatile style can go from day to night, from the office to a campsite, in the blink of an eye. NEW: "Coastal grandmother" went viral with ...

Accolades for Francis’ style soon followed: The Cut declared Francis the world’s “normcore pope” for his “simple, non-frilly” approach to dressing. He also became the first pontiff to ...