While the commercial was a fleeting moment of whimsy ... In 2024, the momentum grew. Last year, four beauty brands—e.l.f., Dove, NYX, and CeraVe—all advertised in the Super Bowl.

John Kaczmarek's business, Carleton Hotel Bar, can be seen in the 2025 Budweiser Super Bowl commercial. Kaczmarek is excited about the national exposure for his business and the town of Carleton.

Central Ohio-born filmmaker Dylan Bradshaw won the national Doritos Crash the Super Bowl commercial competition, winning $1 million. The company will now fly Bradshaw and his co-director ...

Drugstore aisles are lined with hundreds of beauty products that promise transformational results—but which ones are actually worth it? We spent months swatching, testing, and reviewing the best ...

Kara Jillian Brown is the Beauty Editor of InStyle. She began her career at Well+Good, where she spent five years evolving from Editorial Intern, to News Writer, to Beauty Writer. She earned a ...

There’s an absolutely magical sequence in the middle of Pacific Northwest Ballet’s new production of “The Sleeping Beauty” that’s enough to make you believe in fairy tales, or at least ...

NFL RedZone offered seven hours of commercial-free football before changing the slogan at the end of the 2024 regular season. Yet for one day a year, people can't wait to cozy up on the couch and ...

One of my goals for 2025 is to focus on beauty and wellness treatments, tools, and techniques that will improve my day-to-day and bring long-lasting health, and I’m sure many of you have this ...

Throughout the commercial, the brand aims to, “to challenge the stigma behind managing our four-type hair,” says director Sage East. After all, for many people with textured hair ...