After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop'd, a ...

Take Skittles. For the past two years, the brand has decided to strip color from its candy shells because there's only "one rainbow" during Pride month. It's a strange gesture of respect ...

In honor of Pride Month, Skittles has removed rainbow coloring from its candies — explaining that “During Pride, only one rainbow matters. So we’ve given up ours to show our support.” ...

Skittles are a Mars brand that makes sweets – the most impulsive of impulse purchases. Figure 1: A pack of Skittles People only pick up sweets in supermarkets if the brand is top of mind (Mental ...

Drive a 5% lift in $ sales for Skittles core items, YoY Key to protecting the brand's largest source of $ volume, and ensuring sustainable growth for the long-term. A 5% lift would represent a ...