The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Killer Brownie®, the gourmet brownie company known for its decadent, layered indulgence, is debuting a bold new look and a ...

The luxury headlines are brutal: Kering’s market cap has been chopped in half. LVMH’s fashion and leather goods division has seen three straight quarters of shrinking revenue—a rarity in its vaunted ...

In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

An illustration of a magnifying glass. An illustration of a magnifying glass.

Riverwest Stein is going retro this summer, with a limited release of Riverwest Stein in its original 1987 packaging.

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

Cape Shark also has a love for the sharks themselves. It has a line of clothing called "Respect the Locals," with the locals ...

"Hey babe, I have a sketch idea for you. Maybe it’s one where we, I don’t know, finally kiss," he proposes. Johansson then turns to the camera and screams in terror, but shortly after ...