A New York Yankees logo may be among one of the most recognizable logos in sports, but on Saturday in the Champions League ...

The Audi logo has undergone many redesigns since its launch in 1909, but what we see today is still a similar iteration of ...

While monogrammed decor has been a huge trend in the past, others are looking at creating unique bespoke home logos for their homes and estates.

Traditionally, the people responsible for positioning brands have concentrated on points of difference—the benefits that set each brand apart from the competition. Maytag is distinguished by ...

Killer Brownie®, the gourmet brownie company known for its decadent, layered indulgence, is debuting a bold new look and a ...

The luxury headlines are brutal: Kering’s market cap has been chopped in half. LVMH’s fashion and leather goods division has seen three straight quarters of shrinking revenue—a rarity in its vaunted ...

In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...