Kellogg Professor Philip Kotler didn't set out to write the Harry Potter of business school textbooks, but 40 years after its publication Marketing Management is ... These companies need a process for ...

Philip Kotler is Professor Emeritus of Marketing at the Kellogg School of Management, where he held the S.C. Johnson & Son Professorship of International Marketing. Kellogg was voted the "Best ...

It was an economic shift, a move away from older corporate ... In his Marketing 3.0, Philip Kotler, author of some 20 marketing books, suggests we have been going through a process of social ...