We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined ... themes such as AI and sustainability, and in the process recognizing how buying decisions can weigh ...

Sustainability is much more than a set of policies or practices. Here’s how it can be a transformational strategy for achieving a university’s mission Higher education institutions play a key role in ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler ... R&D focus began to shift, and so did the ...

And we will have some opportunities, which we had in the fourth quarter, we tend to spend some more, but there is no shift going forward in -- on a high level in spending more marketing.

Was that mostly the shift in the marketing activation ... As far as 2026 goes we're in the middle of our process so we'll update that outlook on the next call as we normally do.

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

Artificial Intelligence (AI) is emerging as a game-changer, poised to revolutionize the future of Marketing Operations.