For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler ... R&D focus began to shift, and so did the ...

And we will have some opportunities, which we had in the fourth quarter, we tend to spend some more, but there is no shift going forward in -- on a high level in spending more marketing.

Was that mostly the shift in the marketing activation ... As far as 2026 goes we're in the middle of our process so we'll update that outlook on the next call as we normally do.

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

Scott Utke, who says Welch’s previously underspent on marketing, has led an ambitious rebrand and is in the midst of ...

Quad’s Marketing Experience Center simplifies marketing complexity with AI, data-driven insights and integrated solutions.

If you're willing to take marketing and sales just as seriously as you do your brushes and palette, you have a better chance ...

By mastering the newest strategies in ABM, marketing leaders can redefine how they connect with their most valuable clients.

Use these ChatGPT prompts to find your marketing sweet spot then double down for maximum impact. Your best results are a few ...

The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist ...

Focusing on Unity and Cultural Co-Creation As brands navigate the uncertain terrain of President’s Day 2025, they also need to consider a broader shift in marketing strategies—one that focuses ...