Shein has entered a long-term licensing deal with Reliance to sell products manufactured and sourced in India, according to ...

While it has no equity in the India business, Shein will get a licensing fee. Unlike five years ago, when clothing was imported from China by Shein, clothes available on the app now will be ...

Shein halted its Indian operations in June 2020 when the government banned its app due to escalating tensions over the ...

The new Shein India Fast Fashion app ... The company isn't charging delivery fees on any order. Products include dresses priced from 199 rupees ($2.30), with all items designed and manufactured ...

All Shein-branded products sold through the app are designed and made in India, said a second person with direct knowledge of the matter. The clothing will later be made available on Ajio ...

The pricing remains competitive, with dresses starting at Rs 199, making it accessible to budget-conscious shoppers. This positions Shein as a strong player in India’s growing fast-fashion segment.

one could say that Shein’s exit left a gap in India’s fashion market which D2C brands quickly filled. Brands such as Urbanic, Twenty Dresses, Cilory, attempted to fill the void but couldn’t ...