So later on, when I discovered that many inventors spend a long time prototyping and patenting their ideas before trying to sell them, I was surprised. That strategy didn’t make sense to me.

Most organizations have risk-averse cultures, and selling ideas to your boss or coworkers can be difficult, since no one wants to get blamed if it fails. In fact, meetings, with their committee ...

How do we motivate investors, licensees, and other potential partners to invest in our idea despite the risks The key to selling an idea lies in crafting a truly convincing argument.