Make sure your brand guidelines are up to date by March or Google will automatically select your business name and logo.

Maximize ad relevance by layering audiences in Google Ads. Combine remarketing, in-market segments, and more to refine ...

Financial services advertisers must navigate platform certifications, disclosures and targeting restrictions while creating ...

Seer’s findings demonstrate how difficult it is to analyze and understand generative AI search engine results. Tracy McDonald ...

Google is rolling out new enhancements to Demand Gen campaigns, including expanded channel controls, AI-powered creative ...

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or ...

PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that claimed otherwise.

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Chris Maccaro, CEO of Beachfront. “TV is dead. Streaming is the future.” Chances are ...

That's part of the reason many investors and analysts have been turning their focus to advertising, which they expect to fuel Netflix's next wave of growth. Netflix launched the ads plan — which ...

That Netflix raised its operating margin forecast for the full year to 29% is a "good sign," Rao says, noting that he expects ad revenue to ... to be their growth engine for the next few years ...