The general manager for Emerging Markets & Barrel Select at Sazerac discusses bourbon’s low awareness in India, need for ...

An curved arrow pointing right. Jack Daniel's master distiller Jeff Arnett explains the differences between scotch, bourbon, and whiskey. He also describes how location plays a role in how each ...

When it comes to whiskey, my two favorite styles, above all else, are bourbon whiskey and single malt Scotch whisky. One is corn-based, and the other is barley-based. The two seem to have nothing ...

An industry veteran recently told me that for bourbon to succeed in India, it has to catch drinkers before they move from beer to Scotch. Do you agree with that view? That’s a fair point.